The case study of arthub. By SWETA SHAH – Online Marketing Head :::
Work of months achieve the recent success of arthub.
What I work for www.arthub.in website
1. Decide what I want to have in website. As I am not from art field all category, functioning and details are important.
2. Then send requirement to designing and development department.
3. cant comment with design?
4. Content Creation
5. Finding Artist – Me and my colleage Deepali went to fine arts faculty to have registration for our arthub.in.
Its not easy to convence them but we did a good job.
6. Gather data – resume, artist statement and painting images with details.
7. I start creating artist account and uploading of all data i.e products
8. As site gets ready I start marketing – internet marketing
9. In internet marketing as in first step I did search engine optimization
10. Blogging
11. Social Media Marketing
12. Web 2.0 Marketing
13. Press Release
I am giving google analytics report of artist registration.
After this all stuff we plan to have the real art exhibition. So on 12 june 2008 we have art exhibition.
We called up all artist to have participation in exhibition and nearly 12 artist send their artwork to exhibit.
Then real world work started. Me, Deepali and Sarang Fadnis work hard for this. Booking gallery, finding chief guest and lot other thing.
Its hard if any one do such thing alone its team work.
I also suggest theme of the exhibition “what creates life??” and created a story board….
Again we need to come on Online marketing…I booked domain www.arthexhibitionindia.com which is perfect keyword reach domain.
Designed a simple website and upload all paintings which going to exhibit art gallery.
I will republish this case study in detail after the exhibition.
You can contact me:
–
Sweta Shah
